Gmail’s Blue Tick | What It Is | Who Gets It | How to Verify Your Account
Gmail’s Blue Tick | What It Is | Who Gets It | How to Verify Your Account
06 January 2025

Gmail’s Blue Tick | What It Is | Who Gets It | How to Verify Your Account

In today's online world, scams and fake accounts are common, so it's important for brands and people to show they are trustworthy. Just like Twitter and Meta have blue checkmarks to show verified accounts, Gmail now has a blue tick to verify trusted senders.

The blue tick on Gmail helps users and security systems know if an email is from a trusted source. It makes it easier to spot real messages and feel confident about the sender.

This guide will explain why the Gmail blue tick matters and how to get it.

Gmail’s Blue Verified Checkmark – Introduction

The blue verified checkmark in Gmail shows that Google has confirmed who the email sender really is. It helps people trust the sender and know the email is real, not fake or harmful like spam or phishing.

This checkmark is especially helpful for businesses and marketers because it makes their emails look trustworthy and professional. It shows that the sender's identity has been verified, giving confidence to the person receiving the email.


The feature is available to all Google Workspace users and helps improve security and brand recognition.

The blue verified checkmark is a small symbol you see next to the sender's email address or name. It helps you quickly know if an email is trustworthy.

For an email to get this checkmark, it must pass certain security checks like:

  1. DMARC (Domain-based Message Authentication, Reporting, and Conformance): Ensures the email really comes from the claimed sender.
  2. SPF (Sender Policy Framework): Confirms the sender has permission to send emails from their domain.
  3. DKIM (DomainKeys Identified Mail): Adds a digital signature to prove the email hasn’t been changed.

The company or sender must also have:

  • A Validated Mark Certificate (VMC): Proves their identity is legitimate.
  • A Brand Logo (BIMI): Shows the official logo of the company alongside the email.

When all of these are in place, the blue checkmark appears to show you the email is authentic and safe.

Gmail has a blue checkmark system to help users know if an email comes from a trusted sender. When you see a blue verified checkmark next to the sender's name, it means that Google has confirmed the email is from a legitimate source and not a scammer. This checkmark helps users feel safer because it’s harder for fake accounts to pretend to be real companies or people.

The blue checkmark is just one way Google works to protect its users and make Gmail a secure place for communication.

How Gmail’s New Blue Checkmarks Impact Marketers?

Gmail's new blue checkmarks, called blue tick verification, are important for various digital marketing companies. They help users see if an email is from a trusted sender which makes the email more reliable.

Marketers can use this feature to improve their brand by showing their logo with the blue tick. This can help people recognize their brand more and interact with the email. The system behind the blue checkmarks also helps stop spam, keeping the brand safe and making the email experience better for users.

Blue Tick Verification on Gmail – Eligibility

The blue tick on Gmail is a symbol that shows trust and reliability. Many people and businesses want to get it. But not everyone can get the blue tick on Gmail. Google has certain rules to make sure that verified accounts are real and trustworthy. Here are some important things that decide if you can get the Gmail blue tick:

Gmail's blue tick verification is a way to show that certain people or groups are who they say they are. It helps build trust and makes it easier to recognize real accounts. Here's who can get the blue tick:

  1. Public Figures and Celebrities: Famous people like actors, musicians, athletes, and politicians who are well-known in their fields.
  2. Brands and Organizations: Companies, businesses, and non-profits can get verified to show they're legitimate.
  3. High-Profile Individuals: Important people, like experts, influencers, and professionals with big followings, can also get verified.
  4. Media Outlets and Journalists: News organizations and journalists can be verified to help users trust the information they share.
  5. Notable Online Personalities: People with big followings online, like YouTubers, bloggers, or influencers, can get verified too.

Why the Gmail Blue Tick/Checkmark Matters?

Getting a Gmail blue tick (or blue checkmark) is important for several reasons:

  1. Builds Trust: The blue tick shows your emails are from a verified and trusted source. When people see it, they feel more confident that your email is real and not a scam.
  2. Boosts Brand Popularity: Just like famous people have blue ticks on social media, having one for your brand makes it stand out and seem more important. It helps attract loyal followers who trust your brand.
  3. Protects Against Fake Emails: The blue tick helps prevent others from pretending to be your brand and sending fake emails. It makes sure only you can use your brand name, logo, and email address, keeping your reputation safe.
  4. Psychological Impact: People tend to trust and engage more with brands that have a blue tick. It makes your brand look reliable and real, which can lead to more customers and stronger relationships.

Step-by-Step Getting a Gmail Blue Tick

To get a Gmail blue tick, you need to follow a few steps:

  1. Check Requirements: You need to set up BIMI (Brand Indicators for Message Identification) and VMC (Verified Mark Certificate). BIMI adds your logo to your emails, and VMC proves your brand owns that logo.
  2. Set up BIMI: Set up security checks for your email, like SPF, DKIM, and DMARC. These helps show your emails are real and come from your brand.
  3. Get a Verified Mark Certificate (VMC): Register your brand's logo with a trusted VMC provider like Entrust or DigiCert. Make sure they follow all the necessary rules for security.
  4. Configure the VMC: Once you choose a VMC provider, follow their steps to buy and set up the certificate for your logo.
  5. Activate DMARC: Turn on DMARC for your email domain to make sure your emails are secure and that your logo appears correctly in Gmail.
  6. Request the Blue Tick: After everything is set up, ask Gmail to verify your blue tick by following their process.
  7. Keep Everything Updated: Keep your security settings up to date to maintain your blue tick and protect your emails from being spoofed.

How to Set Up BIMI and Get the Gmail Blue Checkmark for Improved Email Trust?

To get the blue checkmark in Gmail, follow these steps:

  1. Set up BIMI: BIMI is a system to prove your emails are legitimate.
  2. Add a TXT record: This is a special code added to your domain's DNS settings.
  3. BIMI helps with security: It reduces email spoofing and makes sure your emails reach users.
  4. The blue checkmark: Once approved, your emails will show a blue checkmark next to your name.
  5. Build trust: It helps users recognize you as a trustworthy sender.
  6. Use a Verified Mark Certificate: This certification ensures your brand is verified in Gmail.
  7. BIMI inspector tool: Use this tool to check if your setup meets Gmail's standards.
  8. Better engagement: The blue check increases your email’s credibility and improves interactions

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