10 Common Reasons for Google Ads Account Suspensions & Fixes

Google Ads is a great way to promote your business online, but sometimes accounts get suspended. This can happen for many reasons, like policy violations, payment issues, or suspicious activity. A suspension can stop your ads from running, affecting your business growth. But don’t worry! Most suspensions can be fixed if you understand the problem and take the right steps.

Today, Google Ads experts of our digital marketing agency in Delhi are explaining reasons why your accounts get suspended and how you can fix them.

Follow these solutions to get your account back and keep your ads running smoothly.

1. Unpaid Balance

Reason

Your Google Ads account may get suspended if you have an unpaid balance. This happens when your payment method fails, your credit card is declined, or you forget to pay for your ads. Google stops your ads until the payment is made. If the unpaid amount stays for too long, your account could be permanently disabled.

Fix

To fix this, log into your Google Ads account and check your billing section. Make sure your payment method is valid and has enough funds. If your card was declined, try another card or a different payment method. Once you pay the pending balance, your ads will start running again. If needed, contact Google Ads support for help with payment issues.

2. Suspicious Payment Activity

Reason

Google may suspend your account if it detects suspicious payment activity. This happens when you use a stolen card, fake billing details, or multiple cards in a short time. Even if you use a valid card, sudden changes in payment methods can trigger a suspension. Google does this to prevent fraud and keep the platform safe.

Fix

To fix this, use a valid credit or debit card with correct billing details. Avoid using different cards frequently. If your account is suspended, contact Google Ads support and provide proof of your payment method, like a bank statement or credit card details. Once Google verifies your payment, your account may be restored, and your ads can run again.

3. Policy Violations

Reason

Google Ads has strict rules about what can be advertised. If your ads or website break these rules, your account may be suspended. Common violations include false claims, misleading content, banned products (like drugs or weapons), and poor-quality landing pages. Even small mistakes can lead to suspension, as Google wants to keep ads safe and trustworthy.

Fix

First, review Google Ads policies to find out what rule was broken. Edit your ads and website to remove any misleading or banned content. Make sure your landing page is clear, safe, and provides accurate information. Once the issues are fixed, submit an appeal through Google Ads. If everything follows the rules, Google may reactivate your account.

4. Repeated Policy Violations

Reason

If your account has broken Google Ads rules multiple times, it may get suspended permanently. Even if Google removes a previous suspension, repeating the same mistake can lead to a ban. Violations like misleading ads, false claims, or restricted products can trigger this. Google sees repeated violations as intentional and may not allow further advertising.

Fix

To fix this, carefully follow Google Ads policies and avoid any violations. Double-check your ads, website, and content before submitting them. If suspended, review Google’s rules, fix all issues, and submit an appeal. Explain the changes you made and promise to follow the rules. If Google believes you have improved, they may give you another chance to run ads.

5. Circumventing Systems

Reason

Google Ads suspends accounts if you try to trick or bypass their rules. This includes creating multiple accounts to avoid a ban, hiding content that breaks policies, or using deceptive techniques. Google’s system detects such activities and may permanently suspend your account. Even if you didn’t mean to break the rules, Google may still flag your account.

Fix

Always follow Google’s advertising policies and be honest about your ads. Do not create multiple accounts to avoid a previous suspension. If your account is suspended, stop any misleading practices and submit an appeal. Explain that you will follow the rules properly. If Google sees genuine effort and compliance, they might restore your account.

6. Misrepresentation

Reason

Google Ads suspends accounts if they find misleading or false information in ads or websites. This happens when businesses make fake claims, hide important details, or deceive customers. For example, promising "100% guaranteed results" without proof or showing one price in ads but charging more on the website can lead to suspension. Google wants ads to be clear and truthful.

Fix

To fix this, review your ads and website content. Make sure all claims are honest and supported by facts. Clearly display pricing, terms, and conditions. Avoid exaggerated promises or misleading information. Once you correct everything, submit an appeal to Google. If your content follows the rules, your account may be restored, and your ads can run again.

7. Malicious or Harmful Content

Reason

Google Ads will suspend your account if it finds harmful content on your website or in your ads. This includes malware, viruses, or phishing attempts that try to steal personal information. If your site or ads spread malicious software or try to trick people into sharing sensitive details, Google will take action to protect users.

Fix

To fix this, immediately check your website for any malicious content, such as malware or harmful links. Use security software to scan and remove any threats. Make sure your website is secure and user-friendly. After fixing the issues, request a review from Google Ads. Once Google verifies that your site is safe, they may lift the suspension and allow your ads to run again.

8. Selling Restricted Products or Services

Reason

Google Ads suspends accounts that promote restricted products or services. These include illegal or harmful items like drugs, weapons, counterfeit goods, or adult content. If your ads or website sell anything that Google does not allow, your account will be flagged and suspended. Google’s goal is to keep the platform safe for all users.

Fix

To fix this, carefully review your products or services. Make sure nothing you’re selling violates Google Ads policies. If you are promoting restricted items, you need to remove them from your ads or website. After making changes, submit an appeal to Google, explaining the steps you took to comply with their rules. If everything is clear, your account may be restored.

9. Account Ownership Issues

Reason

Google Ads suspends accounts that are linked to other suspended accounts. If your account shares payment methods, email addresses, or other details with a previously banned account, Google may suspend yours too. This is because Google believes you may be trying to bypass the rules or avoid penalties from another account.

Fix

To fix this, ensure that your Google Ads account is not connected to any suspended accounts. Use unique and correct details for your account, including payment methods and contact information. If your account was suspended because of this issue, contact Google Ads support to clarify the situation. Once you prove the link has been removed, your account may be restored.

10. High Chargeback Rate

Reason

If many customers dispute payments made to your business, it can cause a high chargeback rate. Google Ads may suspend your account if chargebacks are too frequent. This happens because Google sees a high chargeback rate as a sign of fraud or poor service, and they want to protect users from bad experiences.

Fix

To fix this, improve your business practices and customer service to reduce disputes. Make sure your products or services match the description in your ads. Offer clear return policies and ensure customers are satisfied with their purchases. Once you lower the chargeback rate, contact Google Ads support and provide proof of improvements. Google may then lift the suspension and allow your ads to run again.

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