‘Just the right information at just the right time’- this is the message which you will see on the landing page of Google Now. Google Now was distinctly a possibility with Google being the repository of real-time and non-real time data for a number of items and the only thing that remained to do was to pass on this information to the users through its devices. And, to top it all, this is the information which is of real good use to the end-users. Google Now is an application which automatically shares data related to weather, traffic routes, flights, appointments and plethora of other events happening around you and which might be of use to you.
The purpose of this application is to enable the users to get information they want at the right time so that suitable actions can be taken well in time in the light of the new information. These might be related to weather conditions, flight schedules, hotel reservations, news updates, birthday reminders, time reminders, movies, concerts, books, video games, public transport related information, places close by, currencies, events happening close to where you are and a wide array of other information.
Google Now categorizes these bits of information which is centered around ‘you’ broadly into three categories. These are ‘Manage your Day’, ‘Stay Connected’ and ‘Be a Local’. The categorization has been done carefully with a complete understanding of what you might need. You might need to manage your day with timely reminders of schedules and appointments. Similarly, you might want to remain connected with current updates such as warning for natural hazards, concerts, launch of new books and other bits of information. Finally, you might also want to get local information such as weather of the place, the currency and exchange rates, translations into native language, attractions close by to your location, availability of public transport, etc. Google Now calls these bits of information categories as cards.
Google Now is available for download on Android and iOS operating systems. And, though the information feed is automatically delivered, it is you who selects what is required and what is not. Installing this application on mobiles ( or Moto 360 watch now) means that you will have to compromise on your data privacy since it makes use of your phone usage data to check historical trends of usage, your current location and to provide you the right information based on what you might want at a particular location.
It is a novel attempt to further simplify the information feed which you might want from time to time in order to organize your day well and utilize time productively.