Yes, brochures/catalogue are good marketing materials. The brochures should be designed very well. It should be eye catchy. An experienced graphic designer and marketing professional can provide great ideas for designing an attractive brochure.
A brochure is usually printed in both the sides and folded. Most of the companies use brochures to market their products and services.
If you go to any event you get lots of brochures. These brochures are printed in normal or glossy paper. Brochures are used to promote products and services, so the text and graphics should attract the people. A brochure creates an identity so the design should be very good. The front page of the brochure should be simple and the corporate logo should be incorporated.
Some useful tips for brochure designing:
- The headlines should be short and catchy.
- The headlines should attract the target audience. Suppose if you are targeting children, include “Favorite cartoon characters”.
- The text should be easy to read with a proper flow.
- Paragraphs should be short.
- There should be no typing mistakes or errors.
- The photos should match the content. If the brochure content is about chocolates and the photograph is of an old man, it does not add meaning to it.
- There should be no more than 3 fonts in the whole brochure.
- Use creative captions, it attracts people.
Catalogue Designing
